May 27, 2009
TODAY’S BUZZ TIP | May 27, 2009
There are many different sources you can cull from when developing your media list. One of the greatest and most obvious sources, sometimes overlooked, is the magazine’s masthead. The masthead lists every staff member of the magazine from the Editor in Chief up top, to the technology staff down below. In between you will find all of the editors for each category within the magazine. For a magazine like Real Simple, for instance, it includes food, beauty and health, fashion, home and style. You won’t find the email addresses for them on there but that’s where I come in. The email order is:
firstname_lastname@realsimple.com.
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Posted by marinaml09
May 26, 2009
TODAY’S BUZZ TIP | May 26, 2009
Today it’s all about Key Words. As I’ve written previously, having the right amount of key words in your press release is extremely important: too few and you risk not getting picked up by search engines; too many and you may be tagged as spam. Key words are also important in helping to reinforce your message. And as you may have noticed, when you sign up to a new social networking site, you are often asked to list your company’s key words. I challenge you to come up with at least 10 key words for your company and then reinforce them in all of your communicates from your website to releases and everything in between. Some examples of key words if you happen to be an Aerospace information site:
Aerospace
History of Leonardo Da Vinci
Wright Flyer
Aeronautics
History of flight
Electronic library
Rocket history
Aircraft design
Aerospace engineers
And if you want to check out the key words of other top companies or your competitors, you can do so on www.keywordspy.com.
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Posted by marinaml09
May 21, 2009
TODAY’S BUZZ TIP | May 21, 2009
Oh Johnny!! Few actors are as versatile as Mr. Johnny Depp. From playing a scissor-clad weirdo in Edward Scissorhands to probably his most famost role of Jack Sparrow in the Pirates of the Caribbean blockbusters. He throws himself full throttle into every role and it shows. His passion for life is also as strong. Lots of leading ladies have crossed his path but one French lady in particular stole his heart. He’s a true leading man and devoted father. He’s also been voted as one of the actors most beloved by fans. Apparently, he never refuses a fan who asks for an autograph. Ridiculously good looking and nice. What more could you ask for?
Johnny Depp
c/o
PMK/HBH
700 San Vicente Blvd. Suite G910
West Hollywood CA 90069
Phone: 310-289-6200
FAX: 310-289-6677
And in honor of the Memorial Day holiday, there will be no Buzz tomorrow or Monday. Enjoy!!
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Posted by marinaml09
May 20, 2009
TODAY’S BUZZ TIP | May 20, 2009
Inc. Magazine is a great resource for ideas and inspiration for small business owners and entrepreneurs. It’s also a great place for start-ups to seek advice on everything from raising capital to promoting their businesses. In one such section, the magazine goes so far as to provide a forum for start-ups, where they give their elevator pitch and then get feedback from some very important people including financial analysts, potential investors and industry peers. Can’t beat it. You get exposure on the magazine’s site and receive amazing free advice. Check it out for yourself at
(http://www.inc.com/magazine/20070201/finance-elevator-pitch.html).
If you are a startup looking for exposure, investors or are looking to raise your profile in the financial community then send your elevator pitch to Inc’s Start-Up editors. The email setup there is
firstinitiallastname.inc.com. And if you are not sure of how to write an elevator pitch, there are plenty of examples in the magazine. Just click on the link.
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Posted by marinaml09
Charlize Theron has proven to be more than just a pretty, okay, gorgeous face. Somehow she managed to look unattractive for her role in Monster for which she nabbed an Academy Award. If you ask me, those makeup folks should have gotten an Oscar too. And she’s also not afraid to speak her mind and advocate for others. She’s currently campaignly fiercely against Proposition 8 in California which bans same sex marriage. You go girl! Outspoken, compassionate and gorgeous — she’s definitely someone I would want on my team.
