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Keyword Density: A Delicate Balance

TODAY’S BUZZ TIP | January 27, 2009

If you want your press release to be picked up by popular search engines, then you have to make sure you have the right number of key words.  This is what is generally referred to as “keyword density”, the number of times that key words are mentioned in your release relative to the total number of words.  And when it comes to keyword density it’s a delicate balance.  Too few words and your release may not get picked up by the major search engines and too many will set off spam alerts.  So what to do?  Just make sure that your density is between 1.5% and 3.5%, the ideal range.  You can always check out some of the press release distribution sites as many have tools to calcuate the density of your press release.  Sure beats having to do the math yourself!

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Today’s Tip Comes From: Marina Echavarria, founder and president of Realm Media Productions, a PR firm specializing in the fashion and childrens industry. For more information visit www.realmny.com.

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