Celebrity Thursday: Star Power

TODAY’S BUZZ TIP | January 29, 2009

Who’s buying and wearing what?  That’s what everyone seems to want to know and if a celebrity happens to use your product and is willing to talk about it or better yet, is photographed wearing it, then your product is well on its way to being part of popular culture.  Have been doing celebrity product placement for many years and there are certain celebrities that are just more grateful then others.  Courteney Cox-Arquette is one of the first that comes to mind.  She always sends a handwritten thank you in her personal stationery.  She also is frequently photographed which will increase your chances of your product being photographed as well.  That is if it’s something she or her daughter can wear out in public. And then of course you can pitch the fact that she has your product to the entertainment press.  So here’s Ms. Arquette’s contact information.  Send products for her daughter Coco.  She loves that. Stay tuned and tell your friends. Spread the Buzz!

Melissa Kates
700 San Vicente Blvd., Suite G910
West Hollywood, CA  90069
Fax: 310-289-6677


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