Getting to Know You…

TODAY’S BUZZ TIP | February 3, 2009

If you want to get on an editor’s good side and up your chances for coverage, then get to know him/her.  Pick a media outlet that is on the top of your wish list, get familiar with their editorial style and interest, then pick a column that you feel would be a perfect fit for your company/product.   The next step is the tricky part: crafting the perfect pitch — one that will get the editor’s attention, pique their interest and ultimately lead to a story. It wouldn’t hurt either if you referred to one of their articles in your pitch.  A little flattery goes a long way in this business.   In the end, editors love companies/publicists that do their homework before contacting them.  This may seem like common sense but sometimes the obvious eludes all of us.  So get back to basics.  It’s a great place to start!

Correction: In yesterday’s Daily Buzz I wrote that Momlogic gets 1.3 unique visitors a week.  I meant 1.3 million of course.  And check out SpringWise, www.springwise.com.  A hit on this business blog resulted in a ton of traffic to a client recently.

Stay tuned for more great tips and tell your friends. Spread the Buzz!

Today’s Tip Comes From: Marina Echavarria, founder and president of Realm Media Productions, a PR firm specializing in the fashion and childrens industry. For more information visit www.realmny.com.


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