TODAY’S BUZZ TIP | February 13, 2009
So far you’ve learned how to write a press release and put together a press kit. I’ve even given you some great media and celebrity contacts. And now that you’ve sent that press release and mailed that press kit, what’s next? Well, it’s called follow up, whereby you re-contact that editor to see if they had any interest in your news. Whatever you do, don’t stalk your target. The best way to follow up is via email which is the least intrusive. Phone calls should be placed only if you have real breaking news as most editors hate to be bothered with tons of phone calls. They’d rather read your email and respond at their own pace. One follow up email a few days after you sent your correspondence should be sufficient to get their attention.
And believe me, sometimes you just have to wait it out. Many editors file pitches until an opportunity surfaces. Many times I’ve sent pitches only to receive a response months later. Patience in this business is definitely a virture.
It’s time for me to hear from you! If you have a topic or question you want me to address in future Buzz’s, let me know at . And if you missed any of our past Buzz’s you can catch up at www.buildabuzz.wordpress.com. Spread the Buzz!