TODAY’S BUZZ TIP | February 23, 2009
Last Friday we discussed the importance of a strong brand message. And now we turn to the topic of media lists. Clearly, you need to get your message across to the right people and the most important audience is the media, of course. Having a targeted, up to date media list is key. First, look at your market. If you are in the fashion industry you will be targeting fashion editors and several categories within such as: accessories editors for shoes, bags and jewelry; fashion editors for clothing, etc. If you are a technology company, the tech editors at all the major business magazines, newspapers and blogs will be on your hit list. But Tech is a wide category so that will also be broken down into journalists that cover your particular tech sector be it personal computers, software, etc. And don’t forget TV. There are tons of producers at the major network and cable stations that should be part of your outreach, particularly the morning shows, both national and local.
Creating and managing a media list is an ongoing process and a solid media list will take time to develop. If you don’t want to go it alone, there are a ton of media database companies that will create, maintain and even distribute your news to your target list. Hope this helps. Any questions, shoot me an email at.