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Show Off!

TODAY’S BUZZ TIP | February 27, 2009

I’ve had back to back trade shows for clients lately and thought some tips on maximizing trade show participation might be useful.  Trade shows are great opportunities to connect with your customers but at the same time, you can make it into a great media opp as well.  Here are some things you can do to maximize your participation and make the most of that booth!

Send out a nicely designed evite a couple of weeks before the show and a reminder one week before to customers.

Send out a separate media evite  a few days before the show.

Connect with the show producers and their PR department if they have one.  Take advantage of any resources they have available for exhibitors.  Most importantly, do they produce a show publication?  Many shows have a “Show Daily” highlighting exhibitors.  Contact them months ahead of the show as many have about a two month lead time.  Send your press releases and hi res images.  Getting a feature in a Show Daily will definitely boost traffic to your booth and further build awareness of your brand among one of  your most important audiences, your customers.

Have some gifts made for the show with your logo.  Perhaps some nice pens, industry specific gift ie. a shoe shine set if you are in footwear, etc. Or, do a raffle.  Have everyone who comes to your booth provide their business card for the raffle and make a big deal about it.  Raffle off an iPhone or whatever is the latest hot tech gadget.

Finally, have a press kit on hand for the media.  Also find out if the show producers will have a press room.  If so, then make sure you supply kits for the press room as well.  Go to the press room early to secure a good spot for your kits.

I think I’ve covered it all.  I’m sure I’ll think of something else after I’ve already sent this tip.  If I’ve missed anything you want to discuss about trade shows, please email at info@build-a-buzz.com.

Happy Friday and Keep Buzzin’!

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