Looks are Everything…

TODAY’S BUZZ TIP | March 13, 2009

I’m still thinking of Katie Holmes.  Her new long locks have caused quite a stir in Tokyo where she was first sighted with her new look, and on the web.  That got me thinking about attractiveness and how valued it is in our society.  And that goes for your company too.  How your company “looks” is extremely important and may mean the difference between getting exposure and not.

Essentially everything that represents your company should be as professional as possible.  Make sure you have a well designed logo, an attractive, user friendly, website and well written copy in all of your communications.  If you don’t think your collateral information is up to par, then change it.  It’s money well spent.  One of the best investments I’ve made in my business is hiring a good graphic designer.  From a logo to website and even evites, great design gets attention.  And of course the writing needs to be professional as well.  It may be cliche, but you only get one chance to make a good first impression.  Make it count!


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