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Media Wednesday: O Barker

TODAY’S BUZZ TIP | March 18, 2009

Lifestyle editors cover everything from travel, home, fashion and celebrities so they are a great bunch to pitch for just about anything.  Couple that with the nation’s largest newspaper, USA Today, and you have Olivia Barker.  She’s their lifestyle editor and is a great contact to include in your rolodex.  She loves writing about products that celebrities crave, pop culture, fashion finds, you name it. She also has a video series on the site where she gives readers advice on how to dress like celebrities while plugging tons of products.

So give her a shot at obarker@usatoday.com but before you do, make sure and read some of her articles, then craft your pitch to fit her style.

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