TODAY’S BUZZ TIP | March 24, 2009
Here are some key Do’s for any press event:
Do 1: Make it compelling. First off, you must have something compelling for them to see or hear about or else they won’t bother coming. Are you launching a great new product that will revolutionize the world as we know it? If not, then you need to get creative. If you are just showing your new collection or a new introduction to your product line, then make sure you provide plenty of reasons why this is so exciting in your invitation and press release –make it so enticing that they will want to be there.
Do 2: Target, target, target. It might seem obvious but it’s imperative that you painstakingly target your list to ensure you are inviting the right editors. A tech editor will have no interest in attending a fashion event of course, but you have to target even deeper. Invite the tech editors that cover your specific product category whatever widget segment that might be. Be very specific and you are more likely to get interest in the event and a high number of rsvps.
Do 3: Offer a little bribe. We’re giving away shoes to each editor that attends today’s event and I made sure they knew it in the invite. Believe me, they were quick to sign up and provide their shoe sizes when they knew they were getting a pair for free. Everyone loves freebies.
Do 4: Feed them. Your event should be treated with as much formality as possible including providing food and drinks. If you are having a morning event, make sure you have coffee, tea and lots of breakfast goodies. For a lunch event, a nice selection of finger sandwiches, mixed salad and tray of small, beautiful desserts is fine. And for an evening event, go all out and have it catered.
More Do’s to come….
And remember, keep Buzzin’ for your chance to win a free week of PR. For details on the Buzz Challenge and to catch up on all the Buzz, go to www. buildabuzz.wordpress.com.
Ciao for now!