TODAY’S BUZZ TIP | March 31, 2009
A great way to jumpstart sales and develop stronger relationships with your retailers is to have a trunk show. A trunk show is when a designer hosts an event at a store. According to Jose Soto, fashion designer, it’s the best way to also get to know your customer base.
“In today’s recession customers want and need attention. They want to be in on the process to a degree. A trunk show gives you an opportunity to meet with your customer base and gain insight on their preferences (giving you invaluable information for your next collection). At the same time it will force your vendors, your retailers, to do some market research on their customers.”
It’s also a great way for the buyers of the store to test your products with their customers and if they have a succesful trunk show with your brand, next time they may increase their orders. So you get to know your customers, gain valuable insight and, most importantly, make some sales!