Uncategorized

Trunk Show

TODAY’S BUZZ TIP | March 31, 2009

A great way to jumpstart sales and develop stronger relationships with your retailers is to have a trunk show.  A trunk show is when a designer hosts an event at a store.  According to Jose Soto, fashion designer, it’s the best way to also get to know your customer base.

“In today’s recession customers want and need attention. They want to be in on the process to a degree.  A trunk show gives you an opportunity to meet with your customer base and gain insight on their preferences (giving you invaluable information for your next collection).  At the same time it will force your vendors, your retailers, to do some market research on their customers.”

It’s also a great way for the buyers of the store to test your products with their customers and if they have a succesful trunk show with your brand, next time they may increase their orders. So you get to know your customers, gain valuable insight and, most importantly, make some sales!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s