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Make it Happen…

TODAY’S BUZZ TIP | April 14, 2009

Wow, did anyone else catch Susan Boyle from Britain’s Got Talent?  Her clip from the show is the new Internet/Youtube sensation.  I saw the link on Yahoo and clicked on the video.  This dowdy 47 year old woman, who’s unemployed and lives with her cat in a village in England, astounded the judges, including the normally cynical and cranky Simon Cowell.  She blew everyone away with her voice and it’s the most amazing thing I have ever seen.  I just couldn’t stop watching.  You have to go on Youtube and watch it this instant.  It will make your day.  Wow.  Anyway, I’ve gleened a tip from this as well.  The lesson to take away is that you shouldn’t let talent waste away, or a great product, service or anything else you have to offer the world.  Do everything you can to get it out there but most importantly, just do it.

Alright.  Back to business.  I promised you tech/service companies some advice on getting your product into editors’ hands.  I know that many companies do not want to divulge their new innovations too early as to avoid copying in the marketplace.  However, the media has to be able to “test” your product in order to review it so a beta version is absolutely necessary.  However, pick your media outlets wisely.  Choose a few top media, your wish list, and send them exclusive first peaks.  And make sure they know you are allowing them this special access.  It will endear you and your product to them.

Okay, gotta go watch that video one more time.  Ciao for now!

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