TODAY’S BUZZ TIP | April 20, 2009
Perhaps after all of these great Buzz tips : ), you are at the point where you’ve actually scored an interview with the media. If so, congrats. But make sure you are prepared. You can go down faster than the Titanic if you are caught off guard, say the wrong thing, give the wrong impression — you get it. Here are some key things you need to do to prepare:
1. If possible, get the journalist’s list of questions ahead of time. Many of them are open to doing this as their goal is to have a successful interview as well. They figure if you know the questions ahead of time, you’ll actually be ready with the answers when they ask them.
2. Preview any show or publication before the interview. You can even reference one of the journalist’s articles to show that you’ve taken the time to get to know him and his outlet as well. It will score some great points.
3. Make sure that you clearly communicate some of your key message points during the interview. I’ve Buzzed before about the importance of your corporate message. And now is the time to get it out there.
4. In line with message points, make sure you include some of your company’s key buzz words in your message. In other words, if your prospects were to “google” your company, what words would they use? Well, those are the words you should be sure and include in your message.
5. Present your information like a journalist writes. Begin with the main point then expand on it.