TODAY’S BUZZ TIP | June 1, 2009
This week is Request Week which means I will be featuring the most requested topics, starting with celebrities. Seems we’re all obsessed with celebrities, specifically how to get products in their hands. Well there’s no shortage of ways, starting with the lavish Gifting Suites.
Gifting Suites are becoming quite ubiquitous. Seems everyone is getting in on the bandwagon so I thought I’d cut through the maze and highlight some of the top ones. One of the more popular gifting suites and one that gets a lot of media attention is Kari Feinstein’s Style Lounge. The Style Lounge produces 6-8 gifting suites annually, each preceeding a major celebrity event such as The MTV Movie Awards, The Emmy’s, etc.
Another gifting suite that I would recommend is The Boom Boom Room. It’s a Gifiting Suite specifically targeted for celebrity parents and therefore features products within the children’s industry.
One word of caution, these gifting suites are pretty expensive, especially The Style Lounge. When you factor in the cost of products being given away and the participation fee, it could blow your whole PR budget out of the water. And it’s all what you make of it. Make sure you get images that you can leverage to the entertainment press and milk them for as many promotional perks as possible i.e. inclusion in their releases, logo on all marketing materials and on their website, signage at the event, etc.
It’s actually a lot of fun to be part of these events mostly because you are face to face with major celebrities. And it’s amazing how eager they are for free stuff even though they can easily afford to buy them. Something that irks me just a bit. But, hey, we’re all in on the game.