TODAY’S BUZZ TIP | June 22, 2009
Yesterday was the first day of Summer but I’m already gearing up for the holiday season. Right now is the time that holiday gift guide editors start reviewing products for these popular guides. As you know, the fourth quarter can make or break businesses, and if you succeed in getting your products into some of the key holiday guides, then you will make a huge impact and will definitely be on the side of making it. Just think what a placement in Oprah‘s coveted gift guide would do for your business; or perhaps, Woman’s World, InStyle?, Cookie Magazine, Redbook,
I will be reaching out to these editors for the guides and you should too. Now is the time to get your list together and select the products you feel would be your best gift items for holiday. Send a pitch along with your package, but don’t send any products yet…wait for a request after they’ve seen your pitch. And of course include images of the products you are submitting for consideration.
HOLIDAY GIFT GUIDE PITCH CAMPAIGN:
Unfortunately I can not provide the names/contact information for all the gift editors as there far too many. However, exclusively for Buzz members, I am offering the opportunity to submit and pitch your products for the holiday gift guides at all major national magazines. If you want to be part of this major pitching campaign then please contact me for details. I will pitch your products to the gift editors, do followup and provide you with a report. I will also provide names/information so you can add to your database. So if you want to take advantage of this exclusive opportunity, here’s how:
Send an email to