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Editorial Calendars: Know When to Pitch

TODAY’S BUZZ TIP | June 23, 2009

One of the greatest resources for a publicist are editorial calendars.  I spoke about editorial calendars before but their importance deserves another mention.  Editorial calendars are basically a schedule of the editorial focus for each issue of the magazine.  Every magazine has an editorial calendar and they are usually found on their website within the advertising section’s media kit link.  To make it easier for you I’ve included the links to three key publications.  Take advantage of this great resource, not only are they valuable but, best of all, they are free.

Cookie Magazine:
www.condenastmediakit.com/coo/calendar.cfm

Oprah Magazine:
http://www.omediakit.com/r5/cob_page.asp?category_code=adve

Real Simple
www.realsimplerewards.com/rsn/mediakit/index.html
(click on “Closing Dates” for the editorial calendar)

Now that you know where to find the editorial calendars, go on the websites of the magazines on your target list and search for their ed cals.  Happy hunting!

Buzz Note:  Have gotten a great response to the Holiday Gift Campaign but there is room for additional submissions.  Particularly interested in any jewelry, novelty, baby gift, etc. items.  Don’t miss this opportunity to get in on the best gift guides.  Here’s the information again:

HOLIDAY GIFT GUIDE PITCH CAMPAIGN:
Exclusively for Buzz members, I am offering the opportunity to submit and pitch your products for the holiday gift guides at all major national magazines. If you want to be part of this major pitching campaign then please contact me for details.  I will pitch your products to the gift editors, do followup and provide you with a report.  I will also provide names/information so you can add to your database.  So if you want to take advantage of this exclusive opportunity, here’s how:

Send an email to marina@realmny.com with a description of your product/s and images.  Fee: $225.00.  Payment is due upon acceptance of product for inclusion in this promotion.  Act quickly as this promotion will start at the end of next week.

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