TODAY’S BUZZ TIP | June 26, 2009
Today’s economy has prompted everyone to watch their wallet and keep careful track of their budgets and editors are answering the call by focusing on stories/featuring products with this new consciousness in mind.
I can’t tell you how many times I’ve been asked over the past few months for products under a certain price point….shoes under $100, clothes under $75.00, etc. And just recently Lucky Magazine, the bible for fashionistas, dedicated a whole issue to items (including clothes, shoes, jewelry, beauty products) under $100 — the whole issue. They were really on a mission. So it’s a great time to do a pitch that focuses on price points, the lower, the better. And if you have a service that helps people save or manage their money, then definitely pitch that as well. As always, though, do your research. Search for stories on the subject then tailor a pitch that’s just a little different. Come up with a new spin to this popular theme.
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