TODAY’S BUZZ TIP | June 29, 2009
If there’s one thing the media loves, it’s surveys.
Way back when I first started working in this business, one of my main clients was a well known media industry consultant in . Every year they would put out a survey, The Communications Industry Forecast, that projected results for several segments within the communications industry including TV, radio, cable, Internet, publishing, etc. This one survey would generate a year’s worth of publicity for the firm. I would write the press release with the survey results and send to print and broadcast media and they would eat it up. Every year I would land interviews for the firm’s executives on CNBC, CNN, and other national business networks as well as major placements in The Wall Street Journal, The New York Times, , Crain’s NY Business, and a host of financial and communications trade publications. It was a media blitz that would net millions in equivalent advertising value. To this day, the firm puts out this report and they continue to receive major media exposure from it. As a result of this survey, they quickly gained the perception and credibility as one of the leading experts in the communications industry.
So, if you can come up with some kind of survey, then do it. There is a wealth of information on the we. I recommend it for companies that provide some type of service or consultancy in a particular industry. Give it some thought and come up with an idea for a survey…it just might be the hook that catapults you to the media stratosphere.
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