Media Wednesday: Seven Sisters

TODAY’S BUZZ TIP | July 8, 2009

With today’s emphasis on glitz and celebrity, we may overlook some publications that while not as high brow, offer tremendous media opportunities and reach.  Within this category are a group of women’s magazines known in the industry as the “Seven Sisters”.  The Seven Sisters include the Ladies’ Home Journal, Better Homes and Gardens, Family Circle, Good Housekeeping, McCall’s (no longer in publication), Redbook and Woman’s Day.

The circulation for each of these publications is huge from close to 500,000 to nearly 4 million for Ladies’ Home Journal.  Now that’s a lot of eyeballs!!  Check out these great, widely read publications and pitch away.  And, as I’ve buzzed, make sure you look at the masthead for the list of editors.  If you start with Ladies’ Home Journal, my suggestion, you can reach anyone with this email sequence:


Ciao for now!!


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