TODAY’S BUZZ TIP | July 21, 2009
There’s a PR promotion that is a tried and true way to build buzz. It’s called the Trade In. Basically you offer customers one of your products, a gift, a special coupon, etc. in exchange for something that they send you.
A classic example is one created by the publicists forsneakers. They offered a free pair of sneakers to couch potatoes who mailed in their remote controls. The hopeful result being that if you send them sneakers, they’ll stop watching TV and exercise more and then need more sneakers. Cute, clever and very effective.
Try to come up with a trade in promotion and let me know about it. The most creative one could be featured in a future buzz.
And don’t forget the Buzz Challenge. Keep Buzzing about Build-A-Buzz on all the social media sites or just tell your friends by forwarding Buzz to them. Winner gets free participation in next media campaign plus a free ad for a month. Get Buzzin’!