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Media Wednesday: Top Consumer Magazines

TODAY’S BUZZ TIP | July 29, 2009

With all the shiny new social media outlets that we are so busy trying to exploit for personal and business, we sometimes forget that traditional media is still extremely important and should not be set aside for all the shiny new toys.  Traditional media reaches millions, and not just 2000 people that happen to follow you on Twitter and may or may not see your “updates.”  The list below was compiled by BurrellesLuce, a leading press monitoring service.  It’s their annual ranking of media outlets.  And at the top of their consumer magazine list is AARP.  Yes, folks, that magazine that you hope you will never get an invitation to subscribe to cause, you know, it means you are now considered old.  The magazine however caters to anyone over 45 which, if you ask me, is quite young.  I like to think so anyway.  And it was a huge shock to me that they had 24 million readers, just under 3 times the circulation of next magazine, Reader’s Digest.  Not exactly stylish glossies but definitely worth the exposure.

U.S. Consumer Magazines

Rank, Magazine, Paid & Verified Circulation

1 – AARP Bulletin, 24,500,078
2 – AARP The Magazine, 24,349,637
3 – Reader’s Digest, 8,168,667
4 – Better Homes and Gardens, 7,659,823
5 – National Geographic, 5,060,377
6 – Good Housekeeping, 4,684,811
7 – Woman’s Day, 3,920,867
8 – Family Circle, 3,914,927
9 – AAA Westways, 3,842,577
10 – Ladies Home Journal, 3,840,645
11 – People, 3,691,819
12 – Game Informer, 3,517,598
13 – Time, 3,360,135
14 – Prevention, 3,339,616
15 – TV Guide (US), 3,256,962
16- Sports Illustrated, 3,218,133
17 – Taste of Home, 3,202,493
18 – Cosmopolitan, 2,926,683
19 – Southern Living, 2,834,589
20 – AAA Via, 2,807,830
21 – Newsweek, 2,701,893
22 – Playboy, 2,700,653
23 – Maxim, 2,521,709
24 – American Legion Magazine, 2,430,285
25 – O – Oprah, 2,265,333

Source: ABC

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