TODAY’S BUZZ TIP | August 3, 2009
Are you the last person on Earth that still doesn’t have a blog? Blogs are not only outlets for our expertise, frustration, joy, hobbies, etc. They are also good for business.
A Corporate Blog serves not only to position you and your company as an expert in your field but it also adds a very human element to your company. You can directly “speak” to your customers and make a connection that they can readily respond to. Here are other advantages of a corporate blog:
They allow you to share information with customers on a more timely basis — keeping them informed and improving your relationship with them;
They inform customers/the market of other initiatives going on within the company; adding another dimension to your business;
They create an opportunity to network and share information with people from around the world — reaching corners of the globe that would otherwise be difficult for you to communicate with;
Search engines are attuned to finding blogs.
If you are not a great writer, enlist someone within the company who is. And be sure to update the blog at least once or twice a week to keep the content fresh.
More on “Creating Your Own Blog” to come….