Promotional Stunts

TODAY’S BUZZ TIP | August 4, 2009

Trying to capture media attention for your brand?  Get creative by staging a promotional stunt.  The media loves any event that attracts a crowd, so make sure when staging an event that it is interactive and crowd-friendly.

Last week we ran a promotional stunt for Sony Pictures’ upcoming flick Zombieland, at the famous Comic-Con convention in San Diego.  Convention attendees were able to get “zombified” at the Sony booth where our professional makeup artists applied theatrical zombie makeup to their faces.  Those hundreds of made-up attendees then participated in a zombie walk through downtown San Diego while holding picket signs of Zombieland movie posters.    The story and images were picked up by a range of media outlets like CNN, G4TV and the LA Times.

So here are some tips when creating your promotional stunt:

1.      Get the word out!  Pre-promote as much as possible.  Blog about it, partner with local organizations so they can announce it to their members,  and hang banner ads at the site location a month or even just a week prior to the event.

2.      Make it interactive.  Find a way to involve as many consumers and passer-bys as possible.  (i.e. hold contests or have an emcee wave people in to participate in an activity).  The bigger the crowd, the better.

3.      Make it press friendly.  Be sure to have photo and video release forms on site for participants to sign to ensure that their images can be used by you or any media outlet.

Today’s Buzz Tip comes from Gail Cayetano, Managing Partner of Starfish Creative Events, a marketing firm specializing in events and promotions for corporate and entertainment brands.  For further information visit www.starfish-events.com <http://www.starfish-events.com> .   Catch up on all the Buzz at www.buildabuzz.wordpress.com <http://www.buildabuzz.wordpress.com> .


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