The 5W’s

TODAY’S BUZZ TIP | August 11, 2009

This week is all about the basics.  And nothing is more essential to a PR plan then a press release.  A well written one that is.  And that means incorporating the 5Ws into every release.  What are they?  Here you go:

Who – Who is the audience, customer, or prospect? Who are you?

What – What is the product, service, offer?

When – What is the time element? Why is it important or urgent now?

Where – Where is the market(s) or company (yours and/or theirs)?

Why – Why should they respond or buy? What are the reasons or benefits? Why you instead of your competitor?

And don’t forget the headline…more on that tomorrow.


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