TODAY’S BUZZ TIP | August 11, 2009
This week is all about the basics. And nothing is more essential to a PR plan then a press release. A well written one that is. And that means incorporating the 5Ws into every release. What are they? Here you go:
Who – Who is the audience, customer, or prospect? Who are you?
What – What is the product, service, offer?
When – What is the time element? Why is it important or urgent now?
Where – Where is the market(s) or company (yours and/or theirs)?
Why – Why should they respond or buy? What are the reasons or benefits? Why you instead of your competitor?
And don’t forget the headline…more on that tomorrow.