Newswires: Give your Release Wings

TODAY’S BUZZ TIP | August 17, 2009

Newswires have been an essential part of press release distribution for a long time.  Before the internet, they were the key mode of distribution and now with the internet and social media, they remain important for increasing your exposure particularly via search engines.

Essentially, newswires give your release wings.  They increase your releases’ reach exponentially as they are able to reach hundreds of media outlets that would take a long time to compile in a press list.  They also provide exposure on the major online news blogs and sites like Yahoo, Google and online versions of major business magazines like Forbes, Fortune, BusinessWeek, etc.  And the cost for these services is not that much if you do your homework.  Some are better than others and worth the higher cost.  PR Newswire and BusinessWire, are the originators and cost a little more than some of the other wire services like PRWeb, PRUnderground, among many others.

Another plus, the release remains posted on the newswires’ own sites for a long time, prolonging the lifespan of your release and upping your chances of being found via search engines.

Interested in the Celebrity Gift Campaign?  Please email with your product description and some lo res images for consideration.  Will announce media partnership soon for this campaign’s guaranteed media placement.


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