TODAY’S BUZZ TIP | September 9, 2009
With today’s access to instant news, it’s hard to believe that newsweeklies still even exist. But the fact is that man people like their news summarized for them — preferring to catch up instead of watching all the gloom on the screen (both TV and Internet). One of the better newsweeklies is Newsweek. They pretty much tell the news straight with very little fanfare. And the more controversial the better, but not in a gratuitous way. Anyway, they are a great source for editorial especially since they also have a soft side. Can you believe they even have a holiday gift guide. As always, pick up a few copies and get to know their editorial focus and editors before you make contact. And don’t forget, the masthead is your friend.