Crisis Management

TODAY’S BUZZ TIP | September 11, 2009

Seems appropriate to talk about crisis management on the 8th Anniversary of 9/11.  This is a particularly tough date for me and other New Yorkers who were actually there on that unforgettable, heart-wrenching day.  To say the least, we were all caught off guard.  Crisis Management is all about trying to not be caught off guard.  It’s about having a plan in place to lessen the impact of a negative event.  Here are some tips to help you devise a plan of your own in the event that your company is caught in a crisis situation:

Designate a company spokesperson: During a crisis it’s even more important to speak in one voice.  Designate a person within your organization and inform employees that all inquiries are to be directed to that person. No one else, but your spokesperson, should speak to the press.

Arm yourself with information: Obtain all the facts related to the situation and prepare a written statement for the press.  Never speculate — only the facts.

Media Calls: If you receive media calls while you are still accessing the situation, take their number and their deadline and promise to call them back.  And of course, keep your promise.  When asked questions, give the facts and, again, don’t speculate. If you don’t know the answer to a question, say so, and tell them you will try and find out and get back to them.  Never say, “no comment.”


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