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Elevator Pitch: Got 30 Seconds?

TODAY’S BUZZ TIP | September 22, 2009

The term “Elevator Pitch” has been around for a long time but never has it been more relevant than today.  What with Twitter forcing you to get to the point in 140 words or less, to our overall shorter attention spans.  So, it behooves all of us to perfect our elevator pitch as it’s an extremely valuable tool that will help craft your company message — whether you are trying to “sell” it to the media, your employees, your clients or customers.  The whole idea is to describe your company in a compelling and interesting way so as people will want to know more.  There are tons of articles on elevator pitches but this one from Inc. Magazine is especially interesting because it’s in a screenplay format.  Read on…www.inc.com.

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