It takes a lot of time and effort to develop a media list and a really good one, made up of contacts honed over years, is priceless. Unless, of course, you decide to subscribe to one of the many media database services available to fledgling and professional PR practitioners.
First of all these databases are updated regularly which is very important especially given the amount of turnover within the media industry. There’s a constant revolving door, with editors and journalists being plucked from one media outlet to another. And now with all of the turmoil (what with all the magazine closures), it’s more important than ever to stay on top of who’s on the masthead. Not to mention these databases have hundreds of industry segments so you can target your list to your various products or services.
There are many media databases out there but a few stand out. I’m partial to Vocus since it’s one that I have used in the past and can personally recommend. You can try Vocus out for yourself by taking a free demo. Just click on image on the right. There’s also Cision and a host of others that will provide just a targeted list with no ongoing updates.
I’ve said before that having a strong media list is the very backbone of PR and without it you are truly flying blind. So if you can afford it, look into one of these services, particularly the media databases that offer continuous updates. The time saved definitely makes them worth it.
Today’s Buzz Tip comes from Marina Echavarria, owner of Realm Media Productions and Build-A-Buzz creator. Catch up on all the Buzz at http://www.buildabuzz.wordpress.com.