The Holidays: Perfect Branding Opportunity


The official start of the holiday season is almost upon us.  Next week is Thanksgiving and then it’s the holidays at full tilt.  As you prepare for this hectic season, you may be thinking of gifts for your clients, customers, sales reps or anyone who is important to the growth of your business.  So why not let your gifts do double duty?  For example, I’m going to have some really cool gifts made up with the Buzz logo.  I will send them to you, my loyal buzz members!  The first 20 people that respond to this email with get this surprise holiday gift.

Now, think of something for your customers.  Perhaps you can have a calendar printed with some beautiful images that isn’t too promotional but still has your logo on each page.  Just think, every month they will be reminded of your company.  There are literally thousands of promotional items to choose from but keep it classy — no stress balls or beer cozies.  You can even have a nice case of wine sent with your logo on the bottle.  The possibilities are endless.  And if you have gifts left over, you can always give them away at your next trade show appearance, or just think ahead and make extra.

The fact is we’ll be sending gifts anyway so why not make the most of them.  After all, even the holiday season offers a major opportunity to build buzz.

Today’s Buzz Tip comes from Marina Echavarria, owner of Realm Media Productions and creator of Build-A-Buzz.  Catch up on all the Buzz at http://www.buildabuzz.wordpress.com
<http://www.buildabuzz.wordpress.com> .

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