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Marketing Events

Everyone loves a good party, and parties are great opportunities to show off your product or service. Done right, they can be very effective in introducing people to whatever you’re trying to publicize. But since parties can get pretty pricey, depending on how large you want it to be, make sure you don’t fall into the trap of having a party just to have a party – that’s a surefire way to lose your money. Instead, make sure your event has a purpose, or a goal. For example, it could be to introduce high-potential clients to your product which will ultimately lead to sales, or it can be a place to gather all important press people to check out your goods, resulting in press coverage. Once you figure out what your goal is, don’t lose sight of that as you plan your event. Weave that thought into every single element of the party so that the message is driven home.
Remember, the event is a public platform for you to get your message across. Don’t lose sight of this as you plan, plan, plan!

Today’s Buzz Tip comes from Gail Cayetano, Managing Partner of Starfish Creative Events, a marketing firm specializing in events and promotions for corporate and entertainment brands. For further information visit http://www.starfish-events.com . Catch up on all the Buzz at http://www.buildabuzz.wordpress.com .

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