One of the keys to successful product placement is targeting the right publications for your product. It’s only common sense really. You wouldn’t pitch an auto parts product to Martha Stewart Living unless of course she started teaching her readers how to fix their own cars, which is actually not that far fetched given how much she seems to know about everything. For example, one of my former clients is United Nude a very cutting-edge, haute design shoe brand with none other than Rem D. Koolhaas, nephew of the renowned architect of the same name, as its principal designer. United Nude’s design approach is not for everyone and not for every publication, but for others it’s perfect. In securing product placement for the brand I focused on the more art-inspried, haute design magazines of which Surface Magazine fit the bill perfectly. As a result we secured several placements in the magazine including the one above. You can see the full placement on their site at http://www.unitednude.com/press.
The brand is one of my all time favorites as I tend toward anything that doesn’t reek of mainstream. So match your publications to your product and I promise you will begin to see product placement success.
Like the new look? Build-A-Buzz is getting a makeover. I hope you don’t mind this experiment as I play with different styles. In 2010 I will riing in the New Year with a decisive new look but until then enjoy the variety.
Today’s Buzz tip was brought to you by Marina Echavarria, creator and founder of Build-A-Buzz. Catch up on all the buzz at http://www.buildabuzz.wordpress.com.