Some of you will be pleasantly surprised, others shocked by the new look. For the new year I wanted to do something radically different because the Daily Buzz and Build-A-Buzz will be different to reflect the promise of a new year. I don’t know about you but I’m excited about 2010. Sounds so futuristic — where are all the flying cars?
Anyway, The Daily Buzz is going through an evolution starting with its corporate identity. The right branding is extremely important and I wanted the new branding to reflect edginess, newness and something unique. Hopefully I’ve succeeded.
When you decide on a logo, it’s very important that it convey the right feeling in an instant. It may make the difference between someone being intrigued or turned off. A great logo is also a means of additonal revenue for your company. A great identity helps your company build “brand equity” — allowing you to market your company in myriad ways. More on that this week.
For now, it’s great to be back.