When you google “greatest logos of all time”, this one is invariably at the top of the list. I don’t even have to tell you what company it belongs to. That is the goal of a logo — instant brand recognition. Can you believe that a graphic design student designed this logo? It’s true. She got paid a little over $25 in 1971 for a logo that is now priceless.
Here’s some advice from a great artist, graphic designer and branding expert, Anthony Hernandez, on what makes for a great logo:
What basic design elements are inherent in great logos?
There are several characteristics that can make a logo great. First off, a great logo design is relatively simple and easily recognizable whether it be large or scaled down to a small size. A distinct font, symbol and color are the key elements. Don’t follow current trends as they are just that, passing trends. Think timeless and make sure that your logo furthers the brand by
communicating a message.
What is the most important thing to keep in mind when designing a logo and developing a corporate identity?
Less is more. No swooshes (too close to NIke’s branding). No globes. Effectiveness. Timeless. Communicating a message.
What do you feel is lacking in most logos?
Originality, especially today. Everybody is on the Web 2.0 kick, clinging to passing trends and not really putting any
thought into the image that will represent their company for years to come. In most cases, the average person will have a split second to see your logo. Keep it simple! Make it effective.
And by the way, Tony designed the new Build-A -Buzz logo. To see more of his work go to http://www.tonyinfamous.com.