Charitable events and partnerships should be part of your PR strategy. It not only is a good thing to do, but it’s also good for business. People like when companies give back and it will result in goodwill that is immeasurable. So how do you incorporate a charity component? There are tons of ways. First, you should pick a charity that gives to a cause that is close to your heart. I, for one, am a sucker for anything to do with children. And as a result of the Haiti Earthquake and the enormous need there, I’ve partnered with a wonderful organization, For This One. It’s a local, NJ-based, charity that provides not only funds, but also aid workers and much needed supplies to orphanages, schools and children’s feeding programs. Check them out and if you can give any amount to them to help during this critical time, please do so.
In addition, just this week UrbanBaby, the uber popular daily newsletter that features products and topics in the children’s industry, did a feature on companies that are also doing their part for the victims in Haiti. UrbanBaby had contacted me and asked that I recommend some clients to be part of the feature but they had to agree to give a portion of their sales to one of the charities there. This was a no brainer. My client got some great exposure while doing good.