Headline First

An indispensable resource for writing tips is Copyblogger.  If you haven’t stumbled upon this amazing site then you must do so as soon as possible.  It has a wealth of information and articles on everything related to writing, particularly writing web content.  All the tips, while internet heavy, can also be applied very readily to all kinds of writing in particular headline writing.  Headlines are extremely important as they will determine whether your audience will read further or not.  The headline must capture their attention, intrigue and make them want to read more.

If you click on Copyblogger above it will take you directly to an amazing article explaining why you should write your headlines first before tackling the rest of your document.  First the headline will determine the focus of your text.  It will also determine whether the reader will move on to the next sentence in the body of your document. So, make it compelling.

To learn more about how to write great headlines, it’s as easy as opening your local newspaper.  Newspapers sell papers based on headlines and to them a great headline will make or break them.  So study newspapers and news magazines and try to write headlines that are just as attention grabbing.  Also check out online news sites like Yahoo.  Their headlines have to be compelling in order to make their readers click and read on. Here’s a quick look at some of their headlines today:

Six Audit Red Flags to Know (Perfect attention grabber given that it’s tax season and we’re all scared to death of being audited).

MTV Changes Its Famous Logo (Wow, I definitely want to check that out)

Honda Recalls 437,000 Cars (In the wake of the Toyota crisis, this is one I want to read especially if I own a Honda)

Well, you get the gist of it.  What do all of these headlines have in common?  They are short, sweet and compelling.  Practice writing some headlines of your own.  The more you do it, the better you will get at it.  Just like everything else in life, practice makes perfect.

And make sure to subscribe to Copyblogger, it’s free.


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