We may not even be into Spring yet but already editors are contacting me for Fall 10 lookbooks. As you know, magazines run on a 4-6 month lead time so many are already preparing Fall preview pages and features, particularly fashion magazines. The time is now to get your lookbook ready and send it off to your list of fashion and accessories editors. Do you design apparel, footwear, jewelry and other accessories? Well, if you don’t have a lookbook ready then you need to prepare one. The lookbook should be very clean with a sharp product image against a white background, nothing fancy. However, not fancy doesn’t mean it shouldn’t be stylish and befitting of the image of your company. After all, everything you put forth is a reflection of your company and your brand. So no crude buyer linesheets.
Get your lookbooks ready and send out. Here’s a request from Vogue in L.A., yes Vogue!
6300 Wilshire Blvd., 12th Floor
Los Angeles, CA 90048