Continuing on Friday’s Network Marketing topic, I want to talk about business relationships and how to leverage them to build your business. First of all, every business is a relationship business. You need relationships with your customers, your vendors your sales force — all are critical to your company’s success.
Make sure that your network is well informed and continually has a reason to care about your business. Give them incentives, special offers and guidance because they are critcial to spreading the word and creating buzz. That’s what network marketing is all about — word of mouth and “selling” your products through others. Selling doesn’t just mean actually convincing people to buy your products, it also means selling the business idea and the benefits of your proudcts or services. It’s about endorsements that will lead to sales.
So take a good look at your network and devise some strategies that will maximize opportunities for your business.