United Nude launched its new U.S. flagship store in NYC last night with a stellar event. The store is located in uber-chic Noho which I must say has changed dramatically in recent years. UN has definitely chosen a perfect place for its collection of innovative, architecturally-inspired footwear — designed by none other than Rem D. Koolhaas (the nephew of the famous, world-renowned architect Rem Koolhaas). I attended the launch party last night. It was funny, as me and my girlfriend were passing to go to another spot for a pre-drink, we passed this throng of people that Scarlett Johanssen suddenly emerged from. We both had the same thought, what’s going on here, and we realized that was the location of the United Nude store and party — to say the least we were excited to be on the guest list!
Judging from all the commotion outside and the standing room only crowd inside, it was the place to be. Surface Magazine hosted the party to a bevy of celebrities, industry notables, designers and editors. There was a DJ, liquor-sponsored drinks and lots of delicious dark chocolate emblazoned with the United Nude logo. Also, to add to the pre-party buzz, New York magazine featured one of their shoes and the store opening this week, creating a frenzy of anticipation. It was definitely a memorable party and the right way to launch a store, especially for such an iconic brand.
More on launch events to come….