As a recipient lately of many pitches looking for exposure on Buzz Worthy, I thought it would be a good time to discuss pitching and how to do it right. First, I want to say that I was pleasantly surprised at how well most companies pitch their products. To tell you the truth, the pitches coming from direct owners of the companies (the ones with the true passion for the products) are the most effective because they are honest and full of enthusiasm. That said, much can be improved upon including the initial introduction of the product. First things first, editors, bloggers, producers, etc. have precious little time and are inundated with pitches every second of their day.
What is your product/service and how is it different? Say this quickly and as powerfully as possible.
A great way to succintly and effectively develop a pitch is to write it in a list format. Here’s a sample pitch from Chris Brogan’s site. If you don’t know who Chris Brogan is, he’s a social media marketing wiz and author of Social Media 101. Here’s a sample pitch from a great article titled “Example of a Great PR Pitch”…need I say more?
1. MotiveQuest has developed a tool to measure brand advocacy in social media
2. This measure has been proven as a leading indicator of sales.
3. We have just announced it – the Online Promoter ScoreTM
That’s it. Then go on to provide a little more information and links to the press release, links to articles, etc. No attachments. If they want the information they will click on it and then get back to you if they need more.
Click here for the full article, http://www.chrisbrogan.com.