Buzz Worthy: Social Media Examiner

 

Want to learn how to maximize social media to the fullest, particularly in your PR efforts?  Well, aside from listening to me, you should be a regular on Social Media Examiner’s website.  Everyday they provide excellent tips on how to utilize different social media sites to elevate your brand, sell your product and build buzz.

Just today the topic is “4 LinkedIn Tips to Hep You Stand Out”.  I don’t know about you but LinkedIn is one of the ones that I really don’t get yet in terms of how to use as a PR tool.  It doesn’t seem as dynamic and interactive as the others.  So, I was especially interested in today’s subject.  I mean all those updates on people’s new status and titles are pretty useless.

Check out Social Media Examiner and sign up for their newsletter as you’ll get some great tips every day.

Buzz Worthy: June 15

I don’t know about you but I can do without another plain canvas or recycled bag…I’d like to be eco but in a more stylish mode.  In steps June 15, a collection of eco-friendly bags that are far from plain.

June 15 offers a stylish alternative to the disposable bag with a line of unique reusable bags for men, women and children. Handcrafted with natural, sustainable materials, the collection is primarily made of jute, rattan cane and 100% cotton.  These bags are also a great alternative for those of us who are steering towards a more vegan lifestyle.  Just caught some heinous videos on PETA’s website on the cruelty to animals in the fur and meat industries.  It’s enough to make you swear off anything to do with animal products forever.  While I’m not sure I’m ready to go cold turkey (forgive the pun),  June 15 is definitely a step in the right direction.

See the full collection at http://www.june15collection.com.

Holiday Gift Guide Pitch: Venetian Decor

Last Monday I discussed the importance of a great pitch. Thought I’d provide an actual example of a pitch that has gotten attention during the Buzz Holiday Gift Campaign.  What I like about it is that it taps on different factors that editors are looking for: eco friendly, luxurious and unique. Here you go:

Venetian Décor is putting a new twist on old heirlooms.  The company repurposes vintage fur and other glam fabrics and turns them into exquisite, one of a kind furniture and gifts: Eye Masks made from premium vintage sheared beaver, supple Italian leathers with laser etched designs and pure silk ribbons;  Sachets made from vintage furs and filled with lavender, a natural insect repellant; Love Note Pillows; and, my favorite, The Bling Roll, a luxe way to protect girls’ best friend and other baubles.

Luxury with a conscience, the perfect holiday combination.

For samples and images, please get in touch.

Buzz Worthy: Knots and Stones

Most jewelry is from the Earth — silver, gold, diamonds, emeralds…all gifts from nature.  But nature provides all kinds of materials that can be made into beautiful jewelry besides those that sparkle.  One company had to just look underfoot to find materials for their collection, Knots and Stones.  Knots and Stones jewelry is made from seeds found on the rainforest floor in South America — everything from Acai, Tagua (vegetable ivory), Chirilla and other seeds.  The result is an eco-friendly collection perfect for the socially-conscious woman on a budget.  Now that’s a mouthful and so apropo as even eco and budget conscious women want to look good!  You can see the full collection of rings, bracelets and gorgeous necklaces at knotsandstones.com.

Happy Friday: Results

Product placement is a specialty of mine especially in the fashion accessories and children’s industry.  Just check out this cool placement above of client Fat Tie Shirts in next month’s issue of BabyTalk magazine.  Glorious.  Then there’s the time I got United Nude on the cover of Wall Street Journal’s European Weekend Edition that was seen by literally millions of people around the globe.  This is what you should strive for in your targeting efforts.  The key is to target the right publications for your particular products.  That may seem obvious but you know how easy it can be to fall into the habit of pitching to every magazine out there in the hopes of coverage.  It’s like throwing darts with no target in sight.

You can hire the right publicist : ) or simply do your homework and learn more about each publication and editor you pitch to.  Pitching tips to come next week.  And if you are interested in an economical product placement package, you know how to reach me.

Ciao for now and enjoy your weekend!